Private Auction
The auction is a misunderstood term. Why? Perhaps because auctions are associated with repossessed, distressed and foreclosure properties. This is true. However, what sellers need to know is that an auction-style format is an ally and can be employed to create a Seller's Market environment, 365 days a year.
This strategy works well for a property where comparable sales are hard to find. For unique, high-end properties, the recommended auction format is the Private Sealed-Bid Reserve Auction. It creates a charged atmosphere that produces buyer urgency and demand along with a date-specific, deadline date. In other words, this property is selling on this date and only this date. A scenario that any and every seller wants. In essence, it will bring the most qualified buyers to your property, in the shortest possible time with the highest net price possible.
